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The Effect of Friendship on Personal Business TransactionsCornell University A laboratory study examined effects of friendship on expectations of pricing in personal business transactions. Friends expect to pay more but charge less for a variety of commodities than do strangers. Remarkably, without discussion, friends agree on prices for commodities, whereas strangers do not. The result was replicated in a second study and extended to other commodities. The effect may be due to cognitive scripts for transactions with friends.
Journal of Conflict Resolution, Vol. 38, No. 4,
647-664 (1994) This article has been cited by other articles:
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