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Journal of Conflict Resolution
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The Effect of Friendship on Personal Business Transactions

Jennifer J. Halpern

Cornell University

A laboratory study examined effects of friendship on expectations of pricing in personal business transactions. Friends expect to pay more but charge less for a variety of commodities than do strangers. Remarkably, without discussion, friends agree on prices for commodities, whereas strangers do not. The result was replicated in a second study and extended to other commodities. The effect may be due to cognitive scripts for transactions with friends.

Journal of Conflict Resolution, Vol. 38, No. 4, 647-664 (1994)
DOI: 10.1177/0022002794038004003


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