Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

CiteULike is a free service for managing and discovering scholarly references - click here to get started.

Sign In to gain access to subscriptions and/or personal tools.
Journal of Conflict Resolution
This Article
Right arrow Full Text (PDF)
Right arrow Dataset
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Similar articles in Web of Science
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by Schörnig, N.
Right arrow Articles by Lembcke, A. C.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

The Vision of War without Casualties

On the Use of Casualty Aversion in Armament Advertisements

Niklas Schörnig

Peace Research Institute Frankfurt (PRIF), Germany

Alexander C. Lembcke

Faculty of Economics and Business Administration Goethe University Frankfurt, Germany

Casualty aversion is understood to be one major factor influencing the way Western democracies have been fighting theirwars since the end of the cold war. However, only a few studies have systematically tested its influence on state behavior. Consequently, important questions about the scope and depth of its relevance remain unanswered. This study opens up a new way of testing the casualty hypothesis by systematically comparing 587 advertisements for weapon systems placed in fifteen volumes of Jane's International Defence Reviewby Western-style democracies. The authors suggest that casualty aversion is an important argument in the advertisement of Western defense industrial companies for modern weapon systems and has grown in importance since the end of the cold war. Their findings are based on a multivariate analysis in which they control for the most prominent factors brought forward in the current casualty aversion debate.

Key Words: casualty aversion • democratic peace • military procurement • advertisement • defense industry

Journal of Conflict Resolution, Vol. 50, No. 2, 204-227 (2006)
DOI: 10.1177/0022002705284827
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?